Halloween Creative 2023
I developed a concept based around a forestial dress-up party, illustrating a cast of characters in bat costumes and masks, and then building a paper model style 3D model of a haunted treehouse hotel in a forest. Marketing assets included static and animated visual assets for social media, a video with script and soundtrack I wrote and produced. Tools used: Adobe Creative Suite: Firefly, Fresco, Express, Illustrator, Photoshop, Premiere Pro, and Garage Band, Blender 3D.
Halloween Creative Campaign 2021
A creative concept for a series of Halloween events themed around a haunted dollshouse. Incorporating graphic elements from the brand's visual identity, I made a set of spooky sassy rag doll and vintage toy characters from hand-drawn illustrations and montage, and then modelled a 3D set which featured a toy dollshouse in a dark forest.
I added motion and lighting effects to the 3D model to create animated video teasers for social media marketing, and used the creative assets to make invites, menus and a set of augmented reality rag doll zombie dancers.
Tools used: Illustrator, Photoshop, Indesign, Blender 3D, Garage Band, Premiere Pro
Augmented Reality Spooky Rag Dolls
The AR zombie rag dolls played with the idea of a haunted dollshouse, or in this case a haunted treehouse hotel, where the bar is located. Activated on instagram, the augmented reality experiences were used to create pre-launch footage for social media marketing before the events. We printed stickers with QR code activations that were stuck in and around the bar and hotel over the Halloween period, to entice guests to the parties and/or let them share in the haunted Halloween fun.
